VicHealth Helping Create the Tools for Change

As the Manager of Alcohol and Tobacco Emma Saleeba’s role is to ensure VicHealth supports and contributes to the health promotion capacity of Victoria through the funding of programs in the community.

Emma also takes a lead role in coordinating and documenting policy, research and program reforms relating to tobacco control and alcohol harm reduction.

Emma talks to Adrian Panozzo from the Count Me In about the reasons for the Alcohol Culture Change Initiative and highlight the key reasons why the Victoria Construction industry was chosen as one of the focus areas for funding.

Listen to the full episode here:

AFL Great Joins Count Me In

AFL great Gavin Crosisca believes his experience over 20 years battling an addiction to alcohol and drugs while ‘holding down a job’ as an elite professional footballer in the AFL has him well equipped to perform his role as a Count Me In ambassador.

Crosisca, who was a member Collingwood Football Club’s 1990 premiership team, now has formal qualifications in drug and alcohol counselling and works tirelessly to break down the barriers and stigma that prevents people seeking help and support to change their use of alcohol and drugs.

As part of his role Gavin sat down and talked with Adrian Panozzo from Count Me In about how his exposure to alcohol and drugs started as a 15 year old, the influence of peer group pressure, and his role today helping others through the difficult journey from addiction to recovery.

Listen to Gavin:

Better Life Group awarded funding to change cultures of risky drinking in Victoria.

Funding provided by VicHealth will enable the Better Life Group to deliver it’s innovative alcohol culture change initiative titled Count Me In.

Better Life Group will co-create and deliver the Count Me In project, as part of VicHealth’s Alcohol Culture Change Initiative.

With the support of a range of partners from the building and construction industry Count Me In seeks to create workplace cultures that go beyond Zero Harm in order to effect positive change to the drinking habits of middle-aged men within the Victorian construction industry.

Using senior managers as role models, face to face presentations and a industry wide marketing and communications plan Count Me In will tackle established social norms associated with drinking such as a reward for working hard, the use of alcohol to cope with stress and the need to actively participate in drinking sessions with work mates in order to ‘fit in’.

Media contact

To find out more about Count Me In contact Adrian Panozzo on 0407 318 747.